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ELIZABETH BURNS
creative director/writer
BISSELL "Stages" Campaign
Puppyhood, adult and senior. These are all stages of owning a pet. And with each stage of Pet Parenthood comes different challenges, joys and frustrations, but mostly moments we wouldn't trade for the world. In our "Stages" campaign, we took real Pet Parent insights and created emotional stories for each product and how they help in that particular stage of pet parenthood. Here, you'll see "Little Mess Makers", "Still Excited" and "Take a Breather" show that whatever stage of pet parenthood you're in, Bissell helps you live in the moment, not the mess.
CD: Nina Orezzoli
AD: Stephanie Larson
Director: Matt Smukler (Little Mess Makers, Still Excited)
Director: Jon Nowak (Take a Breather)
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