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Totally Fantastical

Maybe you’ve heard of BOOMCHICKAPOP? It’s only the tastiest popcorn around. This work was all about taking a small, local popcorn brand and helping it grow to the global snack brand that it is today. And it all started with smart strategy and a clear, distinct brand voice--one that I developed. From social, site, packaging, activations to a music video (that’s still played at MN Twins games) we created fun, hardworking, creative that made this brand BOOM.


Fun fact: my AD and I ended up singing on the track along with Caroline Smith and Lizzo. Lizzo came into the session covered in glitter. Of course she did.


CD: Chris Henderson

AD: Linz Kieffer

Video: NoWare Media

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