Maybe you’ve heard of BOOMCHICKAPOP? It’s only the tastiest popcorn around. This work was all about taking a small, local popcorn brand and helping it grow to the global snack brand that it is today. And it all started with smart strategy and a clear, distinct brand voice--one that I developed. From social, site, packaging, activations to a music video (that’s still played at MN Twins games) we created fun, hardworking, creative that made this brand BOOM.
Fun fact: my AD and I ended up singing on the track along with Caroline Smith and Lizzo. Lizzo came into the session covered in glitter. Of course she did.
CD: Chris Henderson
AD: Linz Kieffer
Video: NoWare Media