ELIZABETH BURNS
creative director/writer

Beats did a content shoot with two fitness influencers to highlight their Powerbeats earbuds and asked us to concept some content to go with their hero montage. We concepted around both Kirsty's high energy fun-loving personality and Sami's pilates-loving calming presence to create content that both showcased their personalities and the product in very social friendly ways. The fun native-friendly copy was added in-platform, so use your imagination ;) 

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DP: Lars Johnson