ELIZABETH BURNS
creative director/writer

Each year Beats selects 10 students to participate in the Beats Academy, a creative internship where they partner with a premiere athlete and create content around them. This year, I led the creative concept and students came up with social concepts to support the idea, a music track and a custom pair of Beats for Jordan. In addition to coming up with the idea, me and the team were were responsible over the 10 week program for teaching the students the ins and outs of pre-production, production and post-production and everything in between. Hero film and a little BTS the students put together below. And one bonus BTS video just to show how incredible of an athlete she is. And that Powerbeats really do stay in your ears ;) 

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Production Partner: Formula

Director: JJ Augustavo
DP: Nick Zhang