ELIZABETH BURNS
creative director/writer

Heard of ~manifesting~? Well, vision boards are a nice little reminder of the things you want to work towards. But they typically come with lots of sticky glue, magazine cutouts and hours of work. Thankfully, Apple solved for that.

 

Freeform is a pretty cool app that comes free with every Mac, iPad and iPhone. But people don't really know what it is or how to use it. The EDU team at Apple asked us to come up with social friendly video concepts that showed college students the cool ways to use Freeform to make their vision boards. "Inspired By" shows how easy it is to pull inspo from the physical world around you into the digital one, while "Clips" shows two new college buds building their vision boards together.

​

​

Production Partner: Formula

Director: Joey Graziano