ELIZABETH BURNS
creative director/writer

Remember when everyone was working from home? Including MILLIONS of kids. Well, the kids went back to school, but brought their school tech back with them. And every few years, they need new tech. So Apple came to us with the ask to show school administrators and IT Directors that switching to iPad in schools was not only a better option for them, but for the kids. Using only existing assets, we created this fun VO-driven spot that spoke directly to their needs as well as the students.

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Production Partner: Formula