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ELIZABETH BURNS
creative director/writer
BISSELL "Days With You"
Bissell creates great vacuums for pet parents. Bissell Pet Foundation helps save pet lives. The problem? Bissell doesn’t get any credit for all the great work the pet foundation does. Our task was to emotionally connect the vacuum brand with what their purchase actually does, other than keep their home clean–give shelter pets a second chance at life. And because Bissell is one of the main sponsors of the Puppy Bowl, it aired during the “big game”. Check out the :90 digital and :30 broadcast spots.
CD: Nina Orezzoli
AD: Stephanie Larson
Director: Jonathan Nowak
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