ELIZABETH BURNS
creative director/writer
Some work just doesn't need it's own page, ya know? Sometimes it's a t-shirt you made or a meme that went viral or some random social work and dammit, I just don't know where to put it. So, here you go.
JennyxBeatsxEB
Sometimes you're the CD, sometimes you're the hand talent. We were the social AOR for Beats for several years and every once in a while you do something random and fun. Here I am being hand talent for an unboxing video for a Jennie Kim x Beats collab.
lululemon Live Shopping on IG with Matt James
We were part of the live shopping beta launch on IG as premiere partners with lululemon. So I came up with a holiday idea that was basically Matt James (former Bachelor star and newly appointed lulu ambassador) as the host shopping for his family and friends, showcasing pieces that were shoppable in the livestream. I wrote the "script" and directed it at the 5th ave store in New York. Very fun. Matt is much taller than I expected. The live is long lost, but here's a fun little recap video. Proof!
BeatsxNikexLeBron
I was part of a larger team that got to concept some ideas to support the LeBron collab for the BeatsxNike Powerbeats launch. So many great ideas, here's one silly little thing that I think is cute that acted as a teaser.
Kriol Lessons
I worked on Belize Tourism for a long time. And we did a ton of social. Lots of fun work. But for some reason, these little Kriol Lessons were so funny to me. Kriol in Belize is basically broken English, unlike Creole in the south that's much harder to understand. So most of the time you don't really need a translator. Which is why these were funny. This series was a lesson in comedic timing and editing but also finding the right characters in country to feature. Which Belize has no shortage of. And Captain Nick did not disappoint. He wasn't talent. He was literally our boat driver.
#SharePawsitivity
When a global pandemic hit, and things felt kind of (read REALLY) crummy, so many of us turned to our pets to brighten our days. In this social video for Bissell, we sourced UGC and some of our own pet footage to help #SharePawsitivity and encouraged others to do the same. And with each use of the #, we helped save even more homeless pets. It's ok to cry.
Meme Making Machine
So when COVID first hit, my AD partner and I had a little extra time on our hands. Everyone's favorite [date + movie quote] combo was coming up, so I had the idea to give it a quarantine twist. Not for a brand. Just a meme we DM'd to a few accounts that went "viral". A handful of the accounts posted it. That's all.
Tapir Tee
Belize is a curious country with an even more curious national animal. To celebrate this magnificent animal with zero budget, we partnered with t-shirt company, Cotton Bureau, to create this tee and raise money for National Tapir Day. With one day promoted on social, we raised more money for the tapir habitat at The Belize Zoo than the previous year’s entire campaign.
Who doesn't love a good tapir pun?!
