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ELIZABETH BURNS
creative director/writer
lululemon FEEL Campaign
To launch the global FEEL campaign for lululemon, I was tasked with leading the team who supported the campaign with social assets. We created assets with some of their global ambassadors, product and other social content that all supported the idea of FEEL – unlocking potential and new experiences within via different fits and fabrics. We expressed that through movement, music and individual routines, not just fitness. Here's a small sample of some of the assets.
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