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Red Wing Boots "Tough Love"

Tough boots require tough love. This was a campaign for Red Wing care products. These boots last forever, but they need to be cared for properly. This was all shot on 16mm and showed the beauty in the rugged work that happens in every pair of Red Wing boots. It also drove to an in-store event to promote the line of care products across "work" and "heritage" aka the boots all us advertising folk wear. Love them well and they'll love you back. 

ECD: Ned Lampert

ACD: Drew Lintvedt

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