ELIZABETH BURNS
creative director/writer
Inspire Sleep "Twins"
There's always more than one way to do things. Treating your sleep apnea is no different. For those who struggle with CPAP, there's Inspire. It's an implanted device that works inside the body to treat the root cause of sleep apnea. Super cool, and sort of a no brainer when presented with the realities of both. Struggling every night with CPAP or...click a remote and have the best sleep of your life?? Less than half of CPAP users are happy with it. 94% of Inspire users love it. So, we brought that to life in the story of a set of twins who both have sleep apnea.
Rather than stay in the overly sterile world of medical devices that shows happy, smiling people overcoming sleep apnea, we decided it was better to talk about something that is actually pretty serious with humor, relatability and empathy. Because, you know, we're all people. And people like to laugh.
Press:
ECD: Paula Maki
ACD: Stephanie Larson
Director: Nalle Sjöblad
Production: Spark & Riot