Red Wing Boots "Ultimate Fit Experience"
For people who stand on their feet 40 hrs/week, a good fit is pretty much non-negotiable. Especially if you want to be able to walk later in life. So in Red Wing stores, there are feet scanners that ensure you get the perfect fitting boot, every time. Plus the socks, inserts, etc. to ensure you have the most secure, comfortable fit. We made a video to help promote the experience in stores that both got the benefit but also highlighted the advancement in tech to be able to do it in the first place.
ECD: Ned Lampert
ACD: Drew Lintvedt