World Tapir Day
Belize is curious country with an even more curious national animal. To celebrate this magnificent animal with zero budget, we partnered with Cotton Bureau to create this tee and raise money for National Tapir Day, crowdsourcing style. With one day promotions on social, we raised more money for the tapir habitat at The Belize Zoo than the previous year’s entire campaign.
We found a way to quickly bring this brand to life in a meaningful way on social and on the backs of tapir lovers everywhere.
ACD: Andy Masur
AD: Stephanie Larson